Veejay Floresca

Education & Early Career

• Graduated from De La Salle-College of Saint Benilde with a degree in Fashion Design and Merchandising.
• Completed advanced fashion studies at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, California.
• Gained early recognition after competing in Project Runway Philippines Season 1 (2008), where she emerged as one of the show’s standout designers.

Career Highlights

• Founded Madore by Veejay Floresca, a bridal and eveningwear line known for its romantic silhouettes, delicate details, and personalized couture experience.
• Established Veejay Floresca Bridal in Los Angeles, catering to global clients and celebrities.
• Her designs have been featured in international magazines, red carpets, and weddings worldwide.
• Known for her sustainable and made-to-measure approach to fashion — emphasizing craftsmanship, body inclusivity, and individuality.
• Has dressed top celebrities, beauty queens, and influencers both in the Philippines and abroad.

Awards & Recognition

• MEGA Young Designers Competition Finalist
• Preview Emerging Designer of the Year
• Recognized by Metro Magazine and Lifestyle Asia for her contributions to modern Filipino couture.
• Featured in Vogue Italia and Brides Today for her international bridal work.
• Honored for her advocacy in transgender representation and fashion inclusivity.

Entrepreneurship & Advocacy

• Owns and operates bridal studios in Los Angeles and Taguig, serving both local and international clients.
• Active in mentoring young designers and creatives, encouraging authenticity and innovation.
• A strong advocate for LGBTQ+ visibility, body positivity, and equal opportunity in the fashion industry.
• Uses her public platform to highlight the importance of representation and respect in creative spaces.

Fun Facts

• A proud Filipina trans woman breaking barriers in the global fashion scene.
• Believes in creating dresses that “make people feel beautiful, regardless of gender or size.”
• Loves combining classic Filipino design elements with Western couture influences.
• A frequent speaker in design schools and empowerment talks.
• Known for her elegance, warmth, and authenticity both as a designer and as a person.

Legacy

Veejay Floresca is more than a designer — she is a symbol of courage, artistry, and inclusivity. Through her fashion houses and global influence, she continues to redefine what it means to be a Filipino creative in the modern world.

Her journey stands as an inspiring example that beauty, talent, and identity can coexist fearlessly — sewn together by passion and purpose.