Maine Mendoza
Maine Mendoza is one of the most influential and versatile Filipino celebrities of her generation — a natural entertainer who rose from social media fame to mainstream stardom.
Best known for her comedic timing, authenticity, and charm, she gained national fame through her viral character “Yaya Dub” in Eat Bulaga’s Kalyeserye, forming the iconic love team AlDub with Alden Richards.
Beyond the screen, Maine has evolved into a multi-faceted artist, entrepreneur, and advocate, proving that staying true to oneself can lead to lasting success.
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Career Highlights
Television:
- Eat Bulaga! (2015–present) – mainstay host and performer
- Kalyeserye (Juan for All, All for Juan segment) – as Yaya Dub / Maine, part of the AlDub phenomenon
- Daddy’s Gurl (2018–2023) – with Vic Sotto
- MaineGoals (2021) – lifestyle show
Film:
- My Bebe Love: #KiligPaMore (2015) – debut film, MMFF 2015 Best Supporting Actress
- Imagine You & Me (2016) – with Alden Richards
- Isa Pa With Feelings (2019) – with Carlo Aquino
- Partners in Crime (2022) – with Vice Ganda
- Love You Long Time (2023) – critically praised performance
Digital & Writing Career
- Rose to fame through Dubsmash videos, earning millions of followers overnight.
- Known as the “Dubsmash Queen of the Philippines.”
- Author of the best-selling book “Yup, I Am That Girl” (2017), a personal and inspiring memoir.
- Influencer with over 12 million Twitter followers, making her one of the most followed Filipinos online.
- Collaborated with top brands such as MAC Cosmetics, Coca-Cola, and Bench.
Personal Life
- Married to Arjo Atayde (actor, congressman) in July 2023.
- The couple’s relationship, once low-key, has become a symbol of maturity and authenticity in Philippine showbiz.
Awards & Recognition
- Box Office Entertainment Awards – Most Promising Female Star (2016)
- PMPC Star Awards – Best Female TV Host
- FAMAS Award Nominee – Isa Pa With Feelings
- Natatanging Pilipino sa Sining at Aliw (2023) – for her influence in arts and culture
- Forbes Asia’s 100 Digital Stars (2020)
- YouTube Philippines Silver Play Button (2021)
Entrepreneurship & Advocacy
- Co-owner of McDonald’s franchise in Bulacan with her family.
- Advocates for mental health awareness, women empowerment, and authenticity in media.
- Uses her platform to promote kindness, self-acceptance, and positivity online.
Fun Facts
- Graduated with a degree in Hotel, Restaurant, and Institution Management from De La Salle–College of St. Benilde.
- A huge fan of cold coffee and traveling.
- Prefers simplicity and privacy despite her fame.
- Writes her own social media posts — known for her candid, relatable humor.
- Maintains a close bond with her Eat Bulaga family and longtime fans.
Legacy
Maine Mendoza redefined what it means to be a modern Filipina celebrity — real, confident, and grounded. From viral beginnings to award-winning performances, she has built a career rooted in authenticity and talent.
Her journey from Yaya Dub to one of the Philippines’ most respected artists and entrepreneurs reflects a truth that fans have known from the start — Maine doesn’t chase fame; she creates her own path.